Case Studies

Real employers. Real hires.

How the right reach, the right message and the right mix helped organizations like yours find great people.

Hiring Event

Social & digital campaign helps bring new applicants to a hiring event

new online applications

event attendees

The challenge

The client needed to hire for many positions and was hosting a hiring event.

The solution

Social media and digital ads with addressable, keyword and geofencing targeting to reach the right people.

The results

The client received 30 new applications online and 44 people showed up for the event. They were ecstatic and referred our services to another of their divisions.

Local City Government

Multimedia campaign helps a local city government office fill vacant positions

channels working together

Ongoing

brand presence

The challenge

A North Dakota city government office had openings from entry-level blue collar to experienced roles. They faced high turnover and difficulty finding quality candidates.

The solution

A consistent multimedia campaign: every opening on the JobsHQ job board to reach active job seekers, a strong brand message with digital targeting to reach passive job seekers in their area, and a presence on social media.

The results

They are attracting an increasing number of high-quality candidates and successfully filling vacant positions. Ongoing branding keeps them top of mind during candidates' job searches.

City Government

Compelling creative and social helps a city recruit engineers

2.48%

social click-through rate

.18%

display click-through rate

The challenge

A city needed to hire engineers but was having trouble reaching the right candidates. Distance from the region's major metro areas and a population just under 40,000 added to the challenge.

The solution

Display ads and a social strategy highlighting the city's strengths. New animated creative gave qualified candidates the details they needed, and keyword research was targeted specifically to engineers.

The results

The display campaign drove a strong .18% click-through rate and the social campaign a 2.48% click-through rate. The city saw a sharp increase in qualified candidates.

Manufacturing

Display and geofencing help a manufacturer recruit top talent

88%

year-over-year increase in applications

The challenge

A meat product manufacturer had openings from entry-level to highly experienced, including raw production, packaging, boxing and sanitation, but struggled to find quality candidates.

The solution

Display ads showcasing the company's employer value proposition, placed with a contextual and programmatic targeted approach in its most responsive geographic areas.

The results

An 88% year-over-year increase in applications, along with a significant decrease in time-to-hire and cost of recruiting.

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