Articles
Hiring advice for employers
Ideas to help you stand out, reach the right people and build a stronger workforce.
August 6, 2024
How to build a strong employer brand
Before a candidate ever applies, they've already formed an opinion about what it's like to work for you. That reputation is your employer brand, and for employers across the Upper Midwest competing…
Read article →September 24, 2024
Optimize your recruitment ads to attract the best candidates
A job ad has a few seconds to earn a candidate's attention. Whether you're hiring nurses in Fargo or welders in Sioux Falls, the ads that win are the ones that reach the right people and give them a…
Read article →JANUARY 15, 2024
Think beyond job boards: Find & attract qualified candidates
Posting a job and waiting rarely gets you the best people. Many of the strongest candidates aren't actively searching, so they'll never see a listing on a job board. Recruitment marketing helps you…
Read article →June 18, 2024
Innovative advertising strategies to recruit employees
When the usual approach stops filling roles, it's time to try something new. The campaigns below show how real employers, from a small city to a regional manufacturer, used creative, social and…
Read article →Free guide
The Employer's Guide to Recruitment Marketing
Employer branding, ads that attract top talent and strategies beyond job boards, in one free download.